The topics of conversion optimization and website usability are quickly gaining more popularity in the “online world” as website owners continue to look for competitive advantages. Conversion optimization and website usability span a range of topics including web design, graphic design, statistics, human psychology, persuasive copyrighting, as well as a variety of marketing subjects.
Understanding and specifically addressing the needs, questions and fears of your website’s visitors are critical to keeping them engaged and ultimately converting them into customers. Looking beyond demographics and investigating how basic human conditioning impacts your visitors’ experience is the key to higher conversion rates.
Todd Barrs from SpyGlass, LLC will discuss a variety of conversion techniques and provide specific examples that are proven to increase landing page and website conversion rates.
You will learn:
About the Speaker
Todd Barrs draws from a diverse set of marketing knowledge to help increase revenues for a wide range of clients. As an account manager at WebShare, LLC, he deployed search marketing and website analytics strategies for a range of clients including National Geographic and HD Radio (iBiquity Corporation). Additionally, in his role as a technical manager at LMI Government Consulting, Todd successfully co-developed and marketed a $10 million Web-based asset management tool now used by numerous Federal Government agencies.
Todd Barrs is the Founder and CEO of SpyGlass, LLC, which specializes in conversion marketing and website analytics strategies. Todd received his MBA from The George Washington University and his B.S. in Mechanical Engineering from Colorado State University.
1330 Glenarm Place Denver, CO
Registration: 5:30pm - 6:00pm
Session: 6:00pm - 7:30pm
You can RSVP with payment by calling (303)771-1578 or by e-mailing Jennifer Janness at PIAMSJen@aol.com
The event is FREE for members of Design to Print Denver Media Group. Although there is no charge for members, members and non-members wishing to attend must register in advance. Due to limited space availability, please register early. Advance cancellations are appreciated to accommodate those on the waiting list.
