Archive for October, 2008

Virtually Branded

Friday, October 24th, 2008

Building a strong branding team outside the traditional agency structure

Denver’s Making the Brandâ„¢ Presenters Beth Boen of CreativeXchange Marketing, Kandra Churchwell of Phases Design Studio, and Travitt Hamilton of The Write Stuff, will be leading a discussion at the November 19th Denver Media Group meeting on building brands with partner companies.

The three local, independent marketing professionals will discuss how they came together as a “virtual agency,” and how they work together to build brands. It’s no secret that freelancers often suffer from isolation and creative drought. Building strong, regular partnerships can supply some of the interaction and inspiration that comes from a traditional agency or office environment, while avoiding many common pitfalls.

Join us for this discussion and learn to build your own branding circle!

Topics include:

  • Required components of a brand, what you supply and what your partners supply
  • How to find and qualify partners for your branding circle
  • Enhancing relationships with your branding circle
  • Turning your branding partners into referral partners

Denver’s Making the Brandâ„¢ is an annual contest designed to re-brand one small, independent, metro Denver-based company, and to educate Denver’s small business community about the importance of branding to their continued success.

Event listings prior to December 2008

Wednesday, October 22nd, 2008

2008

  • Color Management for Designers
  • Adobe PDF Tips and Tricks
  • Search Engine Optimization
  • Quark XPress 8.0

2007

  • Design to Print to Web
  • Beyond Visuals: Interactive Media
  • Photoshop CS3 Tips and Tricks
  • Adobe Day – InDesign, Photoshop, Acrobat 8, and Bridge CS3
  • Sales and Use Tax for Printers and Designers

2006

  • Quark 7
  • Best Practices of CSS with Lynn Grillo, Adobe Inc.
  • Designing for Digital
  • Adobe Illustrator
  • Best Practices for Photographers, Graphic Designers, and Art Directors

2005 and Prior

  • Merchandise Mania
  • Sales and Use Tax
  • PrePress Tips and What Your Printer Really Wants
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Illustrator
  • QuarkXPress
  • Common Mistakes Mailers/Designers Make
  • The Big Picture – Large Format Epson Printers
  • Migrating From Apple OS-9 to OS-X
  • How to Survive as a Freelancer
  • How to Produce a DVD
  • Web Design
  • Digital Printing
  • Taking a Project from Start to Finish
  • Digital Photography
  • PrePress, Creating Print Ready Files
  • Effective Printing & Proofing
  • Color Management