Archive for April, 2009

Most people send either application or PDF files for output. This course describes the pros and cons of each. PDF is fast becoming the defacto standard for digital document exchange in print production environments. This course is designed to help you avoid costly mistakes associated with problems associated with application files and pdf files that result in higher costs for output. To create a good PDF file, first you have to create a good application file. Therefore the seminar starts by describing how to create good application files by avoiding the two greatest problems fonts and file formats and continues to talk about unique problems with specific applications. After talking about application files we talk different creation strategies, which work, which do not and how to insure that you create a good PDF file

You will learn:

~      How to create, preflight and print  “perfect” PDF files
~      The evolution of font and  PDF issues as well as different solutions
~      Why to use application files PDF and PostScript?
~      Integrated vs. “Do it Yourself” PDF workflows
~      Issues of font embedding and subsetting fonts
~      Problems and solutions with the transparency features
~      How a PDF file/workflow can streamline production
~      How to use smooth shading and idiom recognition to eliminate banding
~      How to preview and flatten transparency issues
~      The “must-have” pdf tools for preflighting and editing pdf files
~      Strategies to encourage your customers to preflight their files
~      How PDF files and soft proofing can help cut costs
~      Application-specific problems: (Quark, Indesign, Powerpoint, etc)

Who Should Attend:
Anyone who sends application (Indesign, Word, XPress, Illustrator, Freehand) or PDF files for output from high resolution output devices. This includes designers, illustrators, photographers, copywriters, in-house staff and at home desktop publishers. This is filled with so many hints and tips it is also used by the sales, customer service and prepress staff in service providers.