Finding Profitability Today and In
The Future!
Changes, Trends and Evolving Opportunities.
Key Items That You Will Take Away:
Evolving trends in the Graphic Communications Industry
Which products and services generate more profit
Learn strategies and tactics
Address specific challenges AND opportunities
Gain insight to uncovering hidden opportunities
See hot profitable applications and discussions on high growth verticals to attack
Higher margin products and services that generate more profit
How to transition from a print service provider to a marketing solutions provider
How to market to the changing customer
How to maintain higher customer retention levels
Discover new substrates, applications and pro-active ways to market your services
Many local statistics and examples
Who should attend:
Owners, CEO’s, Decision Makers, Sales Managers, Sales Executives, Top Line Managers, Designers, Freelancers, and everyone in-between.
Presenters:
Lana Duncan – HP Lana has followed emerging digital technology for over 20 years working for industry leaders such as Scitex, Dadmus, Aldus/Adobe, Xerox, Kodak and currently Hewlett-Packard. From her earliest days as a Scitex trainer, Lana brings a gamut of experience from prepress operations and training, to solutions selling and marketing. Lana’s diverse career provides her customers a unique perspective in her business development role at Hewlett-Packard. Lana holds a Bachelor of Science degree in Graphic Communications from Clemson University and remains an active member of Clemson University’s Graphic Communications industry advisory board.
Damian Dorrance – GPA, Specialty Substrates GPA, Specialty Substrate Solutions is the largest independent distributor of sheet-fed pressure sensitive paper, film and specialty substrates in North America. Our foundation is built on consistently delivering a wide variety of superior products at a great value. Our continued focus on developing innovative solutions for label and specialty applications, combined with our commitment to provide the best products in the marketplace has positioned us as an industry leader. GPA is a Preferred Substrates Partner of HP Indigo with over 300 HP Certified Substrates, and is FSC Certified.