Denver Media Group» | Denver Media Group

Website Optimization – Web Development and Graphic Design Best Practices to Maximize Conversion Rates

jennifer — Fri, 05 Mar 2010 19:27:25 +0000

The topics of conversion optimization and website usability are quickly gaining more popularity in the “online world” as website owners continue to look for competitive advantages. Conversion optimization and website usability span a range of topics including web design, graphic design, statistics, human psychology, persuasive copyrighting, as well as a variety of marketing subjects.

Understanding and specifically addressing the needs, questions and fears of your website’s visitors are critical to keeping them engaged and ultimately converting them into customers. Looking beyond demographics and investigating how basic human conditioning impacts your visitors’ experience is the key to higher conversion rates.

Todd Barrs from SpyGlass, LLC will discuss a variety of conversion techniques and provide specific examples that are proven to increase landing page and website conversion rates.

You will learn:

How to increase conversion rates with more persuasive web pages.
Which web page elements have shown to increase conversion rates, and why they are so important to the conversion process.
How to develop successful conversion strategies for your clients.
The most common behavioral traits that visitors display when interacting with websites.

About the Speaker

Todd Barrs draws from a diverse set of marketing knowledge to help increase revenues for a wide range of clients. As an account manager at WebShare, LLC, he deployed search marketing and website analytics strategies for a range of clients including National Geographic and HD Radio (iBiquity Corporation). Additionally, in his role as a technical manager at LMI Government Consulting, Todd successfully co-developed and marketed a $10 million Web-based asset management tool now used by numerous Federal Government agencies.

Todd Barrs is the Founder and CEO of SpyGlass, LLC, which specializes in conversion marketing and website analytics strategies. Todd received his MBA from The George Washington University and his B.S. in Mechanical Engineering from Colorado State University.

D/P Denver Media Group Up Coming Schedule

jennifer — Tue, 09 Feb 2010 19:49:23 +0000

April 21, 2010

Conversion Optimization for Social Networking

May 19, 2010

Photoshop, InDesign and Illustrator – Tips & Tricks Extravaganza!!!!

June 16, 2010

Sales and Selling for the Design Community

More Information To Come!!!!

What Do Photographers Need To Retain Their Copyright?

jennifer — Mon, 28 Dec 2009 19:06:02 +0000

Simply put, it’s how we make our living and it gives us protection as well as our client’s protection. Without the copyright, other companies can come in and steal images or worse, the images can be used by our competitors. Copyright is vital to major advertising for exclusivity, and how our competitors have rights to images. Also, learn the process of licensing images for commissioned work and stock photography will be explained and why use istock when there are plenty of local photographers to choose from to give you stock images. Plus much more!!!

BIO Victor Sanchez grew up surrounded by beauty in the mountains of Colorado and has a professional certificate of photography, from the New England School of Photography in Boston, Massachusetts. He has dedicated his life to creating fine art. Victor has a natural ability to put people at ease in front of the camera and he is deeply sensitive to the needs of his clients. His dynamic skills have created a vast and dedicated client base. He surrounds himself with a professional team of the highest caliber. Victor’s diverse portfolio clearly demonstrates his passion for photography. Each assignment is seen as a creative challenge and is treated with the highest level of attention to detail, diligence, and creativity. His work has been published in numerous magazines, publication, and on the web. His fine art work can be found in many corporate collections and private collections around the globe. His work has taken him to Peru, London, Paris, Canada, Mexico, Puerto Rico, Hawaii, and throughout the continental United States.

Online Marketing Strategies On A Shoestring Budget

jennifer — Mon, 09 Nov 2009 19:28:11 +0000

Cherish Flieder, Natalie Marlett and Arif Gangji will be among a panel,

teaching online marketing strategies including how to socially market a business on

a shoestring budget. This is a special event organized by the Design to Print

Denver Media Group and the Colorado Alliance of Illustrators.

The audience will gain strategies, tactics, tools and tips to optimize their social media

marketing efforts in conjunction with their website. Social media marketing, just like a

website, can be so much more than just an online brochure. Optimizing their social media

correctly, using free and low-cost tools and strategies, website owners can dominate the

first page of search engine results. This is extremely important because if businesses

are not on the first page of search results, they do not exist on the Internet.

These strategies will insert them in the optimal phase of their target consumers’

searches and will drive more qualified, buying traffic to their site.“

Arif Gangji

has been hacking his way through the web since 1996 and has been a founding member of 6 startups so far. Arif is currently the Managing Partner at Neon Rain Interactive – a Denver based Web Development and

Internet Marketing firm with offices in Vancouver, BC. Neon Rain was ranked in the Top 10 Web Development Firms by the Denver Business Journal in 2008 and 2009.

Arif has worked with companies such as Subway, HP, Roadgear, Salvation Army, Mr. Food, and the Province of British Columbia. Arif also sits on the Board of Directors for the Colorado Business Leaders

group and is ramping up a video blog called Entrelicious.com which helps guide budding Entrepreneurs through the mountain tops and valleys of the entrepreneurial journey.

Natalie Marlett has been managing Social Media Marketing for the Findability Group for over a year. The Findability Group prides itself on offering social media marketing as the “missing link” in Internet Marketing. Natalie works with clients to not only gain ranking on the Internet with social media, but also to dominate the Search Engines under high-value keywords. Natalie also specializes in reputation management campaigns utilizing social media techniques. Over the past year, Natalie has managed Facebook, Twitter, LinkedIn, Ning, Ping.fm, YouTube, Blogging and MySpace for local, national and multi-national corporations. Prior to joining the Findability Group (formerly Lutze Consulting), Natalie coordinated marketing projects for Strategy One Edelman, a communications research firm in Washington, DC. Natalie holds a BA in Political Science with a minor in Business Administration from the University of North Carolina at Chapel Hill.

Cherish Flieder is passionate owner of a small design studio, Cherished Solutions, llc, and it’s art brands Something to Cherish and Painting for Life. Her studio works with publishers, manufacturers, and other niche businesses to achieve their goals in the marketplace by creating designs and illustrations and pairing them with thoughtful marketing objectives. Cherished has served in the leadership of Colorado Alliance of Illustrators since 2004. She currently teaches two senior level digital illustration and web design classes at the Rocky Mountain College of Art & Design. Cherish was recently featured in international art licensing magazines Total Art Licensing and Art Buyer for her work in establishing the core online group for all international art licensing professionals on LinkedIn (ArtOfLicenisng.com) that now has over 1,400 active members. Cherished will speak on the effective use of social media (including blogs and websites) as a marketing tool in relation to traditional marketing on a budget.

Online Marketing Strategies On A Shoestring Budget

jennifer — Mon, 26 Oct 2009 17:30:19 +0000

Cherish Flieder, Natalie Marlett and Arif Gangji will be among a panel, teaching online marketing strategies including how to socially market a business on a shoestring budget. This is a special event organized by the Design to Print Denver Media Group and the Colorado Alliance of Illustrators.

The audience will gain strategies, tactics, tools and tips to optimize their social media marketing efforts in conjunction with their website. Social media marketing, just like a website, can be so much more than just an online brochure. Optimizing their social media correctly, using free and low-cost tools and strategies, website owners can dominate the first page of search engine results. This is extremely important because if businesses are not on the first page of search results, they do not exist on the Internet. These strategies will insert them in the optimal phase of their target consumers’ searches and will drive more qualified, buying traffic to their site.“

Arif Gangji has been hacking his way through the web since 1996 and has been a founding member of 6 startups so far. Arif is currently the Managing Partner at Neon Rain Interactive – a Denver based Web Development and Internet Marketing firm with offices in Vancouver, BC. Neon Rain was ranked in the Top 10 Web Development Firms by the Denver Business Journal in 2008 and 2009. Arif has worked with companies such as Subway, HP, Roadgear, Salvation Army, Mr. Food, and the Province of British Columbia. Arif also sits on the Board of Directors for the Colorado Business Leaders group and is ramping up a video blog called Entrelicious.com which helps guide budding Entrepreneurs through the mountain tops and valleys of the entrepreneurial journey.

Natalie Marlett’s particular expertise is optimizing social media platforms so clients can gain ranking in the search engines under their best keywords.

D/P Denver Media Group and CAI come together for Social Networking

jennifer — Fri, 09 Oct 2009 17:02:58 +0000

The November 18th meeting, D/P Denver Media Group and CAI come together to present Social Networking. More information to come!

Project Management – is it a profession, a skill, a trade, or just some buzz words?

jennifer — Fri, 04 Sep 2009 14:42:18 +0000

During this presentation you will learn, in a fun and interactive way, about project management and how it can be used in everyday life. Learn some ideas, skills, tools and techniques to help improve aspects of your life. Plus you may even gain some ideas on how to apply this information to your workday.

The evening will include:

What is Project Management?
Defining a Project
Defining the Lifecycle
The International Standard – An Overview to Consider
The 5 process groups
The 9 Knowledge areas
Applying the standard – Tools & Techniques for everyone
A High Level Review of Project Management Software Tools

Speaker bio: Nathaniel J. Quintana is an entrepreneur and the Director of Chaos He brings close to a decade of portfolio, program and project management plus more than five years of teaching/training experience. He has consulted and worked in an array of industries such as the Department of Defense, Civil Government, Aerospace, at Harvest PM. Manufacturing, Convention Services, Call Centers and Education. Mr. Quintana was selected as a member of the 2009 Denver Business Journal’s list of 40 under forty. You can also find him educating and entertaining audiences on the internet with his netcast show Entertainment for the Rest of Us.

Project Management – is it a profession, a skill, a trade, or just some buzz words?

jennifer — Tue, 01 Sep 2009 16:21:23 +0000

The evening will include:

What is Project Management?
Defining a Project
Defining the Lifecycle
The International Standard – An Overview to Consider
The 5 process groups
The 9 Knowledge areas
Applying the standard – Tools & Techniques for everyone
A High Level Review of Project Management Software Tools

Project Management

jennifer — Wed, 12 Aug 2009 16:57:19 +0000

Come join us for a wonderful evening on Project Management. Learn everything you ever wanted on the subject and meet and mingle with like minded industry colleagues.

The evening will include:
        What is Project Management?
Defining a Project

Defining the Lifecycle

The International Standard – An Overview to Consider

The 5 process groups

The 9 Knowledge areas

Applying the standard – Tools & Techniques for everyone

A High Level Review of Project Management Software Tools

Summary

Questions and Answers

See You In September!!!

jennifer — Wed, 24 Jun 2009 19:07:58 +0000

Design to Print Denver Media Group is off for the summer. No meetings scheduled for July and August.

Please join us on September 16th for a session on “Project Management”.