Online Marketing Strategies On A Shoestring Budget

Cherish Flieder, Natalie Marlett and Arif Gangji will be among a panel,

teaching online marketing strategies including how to socially market a business on

a shoestring budget. This is a special event organized by the Design to Print

Denver Media Group and the Colorado Alliance of Illustrators.

The audience will gain strategies, tactics, tools and tips to optimize their social media

marketing efforts in conjunction with their website. Social media marketing, just like a

website, can be so much more than just an online brochure. Optimizing their social media

correctly, using free and low-cost tools and strategies, website owners can dominate the

first page of search engine results. This is extremely important because if businesses

are not on the first page of search results, they do not exist on the Internet.

These strategies will insert them in the optimal phase of their target consumers’

searches and will drive more qualified, buying traffic to their site.“

Arif Gangji

has been hacking his way through the web since 1996 and has been a founding member of 6 startups so far.  Arif is currently the Managing Partner at Neon Rain Interactive – a Denver based Web Development and

Internet Marketing firm with offices in Vancouver, BC. Neon Rain was ranked in the Top 10 Web Development Firms by the Denver Business Journal in 2008 and 2009.

Arif has worked with companies such as Subway, HP, Roadgear, Salvation Army, Mr. Food, and the Province of British Columbia. Arif also sits on the Board of Directors for the Colorado Business Leaders

group and is ramping up a video blog called Entrelicious.com which helps guide budding Entrepreneurs through the mountain tops and valleys of the entrepreneurial journey.

Natalie Marlett has been managing Social Media Marketing for the Findability Group for over a year. The Findability Group prides itself on offering social media marketing as the “missing link” in Internet Marketing. Natalie works with clients to not only gain ranking on the Internet with social media, but also to dominate the Search Engines under high-value keywords. Natalie also specializes in reputation management campaigns utilizing social media techniques. Over the past year, Natalie has managed Facebook, Twitter, LinkedIn, Ning, Ping.fm, YouTube, Blogging and MySpace for local, national and multi-national corporations. Prior to joining the Findability Group (formerly Lutze Consulting), Natalie coordinated marketing projects for Strategy One  Edelman, a communications research firm in Washington, DC. Natalie holds a BA in Political Science with a minor in Business Administration from the University of North Carolina at Chapel Hill.

Cherish Flieder is passionate owner of a small design studio, Cherished Solutions, llc, and it’s art brands Something to Cherish and Painting for Life. Her studio works with publishers, manufacturers, and other niche businesses to achieve their goals in the marketplace by creating designs and illustrations and pairing them with thoughtful marketing objectives. Cherished has served in the leadership of Colorado Alliance of Illustrators since 2004. She currently teaches two senior level digital illustration and web design classes at the Rocky Mountain College of Art & Design. Cherish was recently featured in international art licensing magazines Total Art Licensing and Art Buyer for her work in establishing the core online group for all international art licensing professionals on LinkedIn (ArtOfLicenisng.com) that now has over 1,400 active members.  Cherished will speak on the effective use of social media (including blogs and websites) as a marketing tool in relation to traditional marketing on a budget.